Huck It Snowboarding CO.
Huck It, is a brand for thrill seekers, doers, daredevils, and people that want to step out of their comfort zone. Here we go big or go home, we want to encourage people to reach their full potential on the mountain and the only way to to that is to HUCK IT!
In addition, Our winter clothing line is designed to help you brave the cold and conquer the mountain with confidence and style. Whether you’re a seasoned pro or just starting out, our clothing is built to withstand the toughest conditions and help you push your limits. So buckle up, grab your board, and get ready to Huck It!
I named my project HUCK IT after his style and it's also a term used a lot within the community to test yourself. My philosophy is that the only way to learn something new is to huck it and see what happens. There is a long process to get to that point but once you’re ready it’s just a full send-away.
For this project, I created a magazine featuring an article about a young snowboarder named Zeb Powell. A North Carolina native, crazy to think a snowboarder can come from a southern state, he is one of the most well know boarders out there for his unique/carefree style of snowboarding.
Throughout the magazine, it is a learning process, Zeb Powell is one of the young newcomers that is blowing everyone’s mind in the world of snowboarding. You will also read about Rocker Vs. Camber which is two different types of snowboard that you are able to purchase, terrain park etiquette to be safe while learning your skills, and two top five lists of mountain resorts and the best riders of all time.
The Catalog
The second portion of my thesis is to make HUCK IT into an outdoor/lifestyle clothing line, I feel that the mentality of huck it can be used in everyday life. You can be nervous about a job interview but use goes in with the proper preparation and give it your best shot and hope for the best.
