Las Vegas Grand Prix: Sin Circut

This is an event branding project done in honor of Formula making a comeback to Las Vegas in Fall 2023. It has been over 40 years since the race has been held in the city and it takes place at night which makes it special due to the Vegas night life.

Helmet designs were done to be podium trophies along with mini souvenirs for spectators to purchase.

Here are street banners that would hang up along the Las Vegas strip. Each banner has the same look and feel but is personalized for each driver, depending on the chosen photo, and their numbers are turned into a personal mark.

T-Shirt designs

T-shirts were made from the primary logo with a neon filter on them to resemble the nightlife in Las Vegas. The primary logo is also offered in black and white so it can match everything. One design features the secondary logo which is a tight type lock up with a faded F1 logo on top.

Racer transportation bus will provide rides from the airport and tours around Las Vegas.